[PT-BR]
Sobre:
A Kaleidoscope é uma agência integrada de comunicação, com expertise em Branding, marketing e vendas que busca impulsionar negócios ao criar novas perspectivas para o futuro das marcas. A agência reúne especialistas de diversas áreas com clientes, marcas e empresas interessadas em colaborar e construir projetos relevantes.
[EN-USA]
About: the Kaleidoscope is a comunication agency, with expertise in Branding, marketing, and sales that seeks to drive business by creating new perspectives for the future of brands. The agency brings together specialists from various fields with clients, brands, and companies interested in collaborating and building relevant projects.
About: the Kaleidoscope is a comunication agency, with expertise in Branding, marketing, and sales that seeks to drive business by creating new perspectives for the future of brands. The agency brings together specialists from various fields with clients, brands, and companies interested in collaborating and building relevant projects.
[PT-BR]
O Logo:
Assim como um caleidoscópio projeta diferentes possibilidades visuais, a Kaleidoscope se dedica a ampliar perspectivas de marcas, expandindo-as a partir de seu modelo multidisciplinar de criação. O design do logo foi concebido com a ideia central de transmitir a noção de perspectiva. Para isso, a marca se apropria do "mirror effect" de forma simplificada para garantir um símbolo pregnante visualmente. A tipografia utilizada, a fim de uma maior completude com a personalidade da marca, visa comunicar inovação e tecnologia.
[EN-USA]
The logo: just as a kaleidoscope projects different visual possibilities, Kaleidoscope is dedicated to broadening brand perspectives, expanding them through its multidisciplinary creation model. The logo design was conceived with the central idea of conveying the notion of perspective. To achieve this, the brand appropriates the "mirror effect" in a simplified way to ensure a visually striking symbol. The typography used, in order to better complement the brand's personality, aims to communicate innovation and technology.
[PT-BR]
Estratégia:
A abordagem estratégica na Kaleidoscope visa provocar novas perspectivas, senda esta narrativa identificada como poderosa e diferenciada durante a fase de benchmarking, pesquisas e definições em branding. A utilização de texturas é estratégica para a marca, uma vez que observamos sua relevância no mercado como visual asset, e uma estética futurista que se alinha ao propósito da marca. A agência segue com uma abordagem multidisciplinar, focada em resultados, que se reflete em nossas soluções narrativas e visuais. As soluções encontradas na identidade visual são estratégicas, amplificam traduzem a experiência de marca da Kaleidoscope.
[EN-USA]
Strategy: the strategic approach at Kaleidoscope aims to provoke new perspectives, with this narrative identified as powerful and distinctive during the benchmarking, research, and branding definition phase. The use of textures is strategic for the brand, as we observe their relevance in the market as a visual asset, alongside a futuristic aesthetic that aligns with the brand's purpose. The agency follows a multidisciplinary approach, focused on results, which is reflected in our narrative and visual solutions. The solutions found in the visual identity are strategic, amplifying the brand experience of Kaleidoscope.
Strategy: the strategic approach at Kaleidoscope aims to provoke new perspectives, with this narrative identified as powerful and distinctive during the benchmarking, research, and branding definition phase. The use of textures is strategic for the brand, as we observe their relevance in the market as a visual asset, alongside a futuristic aesthetic that aligns with the brand's purpose. The agency follows a multidisciplinary approach, focused on results, which is reflected in our narrative and visual solutions. The solutions found in the visual identity are strategic, amplifying the brand experience of Kaleidoscope.
[PT-BR]
Elementos visuais:
Os elementos visuais da Kaleidoscope refletem sua personalidade estratégica, criativa e colaborativa. A prática essencialista e funcional da marca, assim como o direcionamento narrativo para perspectiva, estão representados nos elementos e composições visuais.
[EN-USA]
Visual elements: the visual elements of Kaleidoscope reflect its strategic, creative, and collaborative personality. The brand's essentialist and functional practice, as well as the narrative focus on perspective, are represented in the visual elements and compositions.
Visual elements: the visual elements of Kaleidoscope reflect its strategic, creative, and collaborative personality. The brand's essentialist and functional practice, as well as the narrative focus on perspective, are represented in the visual elements and compositions.
[PT-BR]
Identidade visual:
A identidade visual da Kaleidoscope incorpora texturas e o logotipo em diversas aplicações, conferindo movimento, dinamismo e inovação às composições sem comprometer a simplicidade. A repetição desses elementos é um recurso que reforça os conceitos narrativos da marca.
[EN-USA]
Visual identity: the visual identity of Kaleidoscope incorporates textures and the logo in different applications, providing movement, dynamism, and innovation to the compositions without sacrificing simplicity. The repetition of these elements is a resource that reinforces the brand's narrative concepts.
Visual identity: the visual identity of Kaleidoscope incorporates textures and the logo in different applications, providing movement, dynamism, and innovation to the compositions without sacrificing simplicity. The repetition of these elements is a resource that reinforces the brand's narrative concepts.
[PT-BR]
Digital design:
Por razões orçamentárias e estratégicas para sustentar a marca a longo prazo, os materiais institucionais, especialmente no contexto gráfico impresso, são mantidos em preto e branco. No entanto, a marca possui uma paleta de cores vibrantes que ganha vida no ambiente digital. Além do preto e branco institucionais, o laranja guia as criações voltadas para o universo criativo da marca, como na área de design, enquanto o azul orienta o lado estratégico das produções, como em mídia e performance.
[EN-USA]
Digital design: for budgetary and strategic reasons to sustain the brand in the long term, institutional materials, especially in the printed graphic universe, are kept in black and white. However, the brand has a striking color palette that comes to life in the digital realm. In addition to the institutional black and white, orange guides creations aimed at the brand's creative universe, such as in the design area, while blue directs the strategic side of productions, such as media and performance.
Digital design: for budgetary and strategic reasons to sustain the brand in the long term, institutional materials, especially in the printed graphic universe, are kept in black and white. However, the brand has a striking color palette that comes to life in the digital realm. In addition to the institutional black and white, orange guides creations aimed at the brand's creative universe, such as in the design area, while blue directs the strategic side of productions, such as media and performance.
[PT-BR]
Tagline:
A tagline "Nosso ponto de vista é seu ponto de virada" reforça o propósito da empresa, alinhando-se com a ideia de perspectiva e mudança. Serve como uma orientação tanto para os colaboradores quanto para os clientes, destacando a importância da visão da Kaleidoscope como um catalisador para transformações significativas.
[EN-USA]
Tagline: the tagline "Our point of view is your turning point" reinforces the company's purpose, aligning with the idea of perspective and change. It serves as guidance for both employees and clients, highlighting the importance of Kaleidoscope's vision as a catalyst for meaningful transformations.
Tagline: the tagline "Our point of view is your turning point" reinforces the company's purpose, aligning with the idea of perspective and change. It serves as guidance for both employees and clients, highlighting the importance of Kaleidoscope's vision as a catalyst for meaningful transformations.
[PT-BR]
Vestimentas:
Fortalecendo a presença de marca, foram criadas aplicações em camisetas e ecobags que simulam projetos futuros para a Kaleidoscope. Estes itens carregam a essência da marca e refletem a personalidade com designs que destacam os símbolos tangíveis da identidade e cultura da marca.
[EN-USA]
Clothes: strengthening brand presence, applications were created on t-shirts and ecobags that simulate future projects for Kaleidoscope. These items carry the essence of the brand and reflect its personality with designs that highlight tangible symbols of the brand's identity and culture.
Clothes: strengthening brand presence, applications were created on t-shirts and ecobags that simulate future projects for Kaleidoscope. These items carry the essence of the brand and reflect its personality with designs that highlight tangible symbols of the brand's identity and culture.
